In this week’s episode, Jason is joined by two marketing comedians: David Nihill, founder of Funny Biz and Kathy Klotz-Guest from Keeping it Human. This highly entertaining episode explores the benefits and risks of injecting humor into your B2B marketing strategy. Marketers will learn what “jargonstipating” means, why Cookie Monster can help you better engage your audience, what B2B brands are winning with humor, and whether or not comedians are sexier than musicians.
In this week’s episode Jason chats with his longtime content collaborator Chris Buehler, the CEO of Scorch Agency. It’s an enlightening and entertaining chat about how they found early success in content marketing and their unique approach for using content and social to drive revenue and power the LinkedIn content marketing engine. Marketers will learn the elements of creative chemistry, content marketing planning and execution, along with a few fun personal anecdotes along the way. Don’t miss this debut episode and don’t forget to subscribe to future ones.