Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International Festival of Creativity and our featured guest Ian Haworth, the Global Chief Creative Officer at RAPP and one of the most forward thinking creative minds in the world. Listen in as Ian shares his thoughts on the intersection of data and creativity, what the future holds for CRM, how he fosters creativity throughout the RAPP organization, and how he became a participant in the groundbreaking Pulse of Cannes live data experiment.
Episode 6 of The Sophisticated Marketer’s Podcast continues the theme of creative effectiveness in marketing with featured guest Daniel Bonner. Bonner is the Global Chief Creative Officer at Razorfish and one of the most awarded and respected creatives in the world. Listen in as Daniel lets lifts the veil around his own personal creative process for big ideas, along with his take on real time marketing. He also tells the remarkable stories behind two award winning campaigns and his most unusual request from a client over the years. Both inspiring and entertaining, you don’t want to miss this one folks.
This week’s episode comes to you from Cannes Lions International Festival of Creativity 2015! Episode 5 features one of the most awarded creative minds on the planet with more 50 Cannes Lions under his belt. John Mescall is the Global Creative Executive Director at McCann Worldgroup and the talent behind such groundbreaking campaigns as “Guilt Trips” and “Dumb Ways to Die”. Tune in as John defines creative effectiveness, desert island marketing metrics, and gives us a glimpse into his process for thinking brilliantly.
This week we’re talking inbound marketing, corporate culture and thought leadership with HubSpot CMO, Mike Volpe. Tune in to learn why inbound marketing was almost called “attraction marketing,” how thought leadership is like Black Sabbath, and how I got to work with the Dollar Shave Club guy.
This week’s episode is all about content marketing: How to target an audience, how to measure your effectiveness, the importance of thought leadership, and more. My guest this week is marketing automation wizard Jon Miller, co-founder of Marketo and co-founder and current CEO of Engagio. Tune in to learn where the term “Big Rock” came from, what content marketers can learn from Almost Famous and Betty Crocker, and the benefits of fishing with a spear versus a net (in a marketing context, that is).
In this week’s episode, Jason is joined by two marketing comedians: David Nihill, founder of Funny Biz and Kathy Klotz-Guest from Keeping it Human. This highly entertaining episode explores the benefits and risks of injecting humor into your B2B marketing strategy. Marketers will learn what “jargonstipating” means, why Cookie Monster can help you better engage your audience, what B2B brands are winning with humor, and whether or not comedians are sexier than musicians.
In this week’s episode Jason chats with his longtime content collaborator Chris Buehler, the CEO of Scorch Agency. It’s an enlightening and entertaining chat about how they found early success in content marketing and their unique approach for using content and social to drive revenue and power the LinkedIn content marketing engine. Marketers will learn the elements of creative chemistry, content marketing planning and execution, along with a few fun personal anecdotes along the way. Don’t miss this debut episode and don’t forget to subscribe to future ones.